Hard Rock Cafe opened it's newest branch on September 8th in Las Vegas, with one of the world's largest and highest resolution, interactive screens. The screen is a huuuuge... 72 square feet and can run with up to six users at a time. This cool concept allows users to flick, zoom and enjoy exploring through the Hard Rock Cafe's entire photo, video and music collection. Users can search by genre of music, type of item, year, type of music and location of the actual piece of memorabilia. It was created by San Fransico based company Obscura Digital and a demonstration of how the wall works can be seen below:
Together with the wall, they have built in booth and surface displays for other consumers to browse and use.
I find it crazy how interactive media is advancing and how quickly! It makes me wonder if in the future at home we will have interactive TV's where we can zoom in or out and really flick the screen to change channels! It seems we are being surrounded by a more digital environment and as a consumer, constantly involving in new experiences, which involve more of our senses together. I am sure more massive touch-screen/interactive walls will be likely to grow more affordable and popular over the years.
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