Wagamama's Huge Three Sided T-Shirt

Wagamama means naughty/wilful child in Japanease and as a brand they think of themselves as fun, creative amd a litlle quirky. Well i think they have shown us and visitors to London Spitalfield's Market these traits yesterday, through their organised drawing activity, on a a seven foot tall, three sided T-shirt shaped installation.

Above are the three finished designs by illustrators Adam hayes, Billie Jean and Container Plus. They each customised a side of the installation, while the public and tourists could watch and engage with them, whilst they were at work. The event organised by Intercity, reminds me of Street Wars that was previously mentioned in my blog. Again, I think its great that the viewer can be entertained by watching an artist at work and I think it is an exciting way to launch and promote Wagamam's new T'Shirt comp, as it definately draws alot of attention and not just from passers by.

The competition set by Japanese noodle restaurant chain Wagamama, is aimed at students and young professionals to design new Wagamama staff T-shirts.

The inspiring artwork will remain on display in Spitalfields Market for a week, until October 8th. Wagama's positive design competition is searching for the next generation of creative talent. They think what you wear says alot about who you are and they want us to design them a new t-shirt design, for all the staff across the UK to wear!

As well as getting your design worn up and down the country you can win also a £1000 design fee, £250 wagamama vouchers, a celebration meal at your local wagamama for 30 of your family and friends, promotional usage (including submission in your portfolio) and a work placement with renowned art and design collective containerPLUS. It sounds pretty good to me, if I get some time I might try and enter it and give it a go too!

Whats your favourite from the three??