D andAD New Blood Exhibition

On 2nd July I was invited to attend the D and AD New Blood Exhibition, where my nominated work for the D and AD Student Awards 09 was being displayed.  The exhibition was held in the Olympia National Hall, London. It showcases graduate talent to people of the design and advertising industry. 

I really enjoyed walking around the show and seeing the variety of work show cased from the different creative courses offered at the different universities both up and down the country and internationally. From our Uni (Leeds) choosing a variety of briefs for our Graphic Design Course Module, set by D and AD, I was interested to see how other students had responded and their different ideas to these, compared to work of fellow colleges at my Uni.

To create awareness of the event, a campaign titled "Il be there" included photographic posters of leading characters within the design and advertising industry (including Neville Brody). These were sent out to students and creative industries, to encourage them to give their word to attend, upload their own photo and leave a comment for others to read. This selection of photos were commissioned by LBi. They are slightly tongue in cheek, but mainly tried to focus and stress the point that the students will be the most important people who will be at the event. 

To the right is a response to a brief, where you had to only use typography to create a series of cover designs for Faber and Faber Film's range of books. For me this concept was maybe an obvious and straight-forward one, but one i feel had been executed well and given strength by its exhibition design and structure. 

Below is a response to the Crisis sponsored brief, where you were asked to create an innovative piece of direct mail that raises public awareness of homelessness and the work of the homeless charity Crisis. The target audience was huge, 300 million to be precise! Most charity direct mail is guiltily chucked away and sometimes even before the recipient has bothered to open it, due to recognising early enough that it was something that would possibly want your help and your money. I think this execution where the main information is concealed within a ordinary-everyday wallet, is a clever way to get people to be intrigued about who's wallet has just been posted through there door or 'what is inside this wallet?' to open it up and read what is in inside.