Wednesday, 22 July 2009
David 'Frosts' Nixon
Friday, 10 July 2009
The UNIQLOCK
UNIQLO was seeking an innovative way to build its brand awareness internationally,
and promote its business expansion into the global market.
We recognized the 70 million blogs worldwide as a powerful buzz-building media,
and created a functional and entertaining blog widget for the bloggers to spread the brand globally.
The campaign concept we developed was the fusion of a CLOCK which functions as a blog utility,
time signaling MUSIC, and DANCE performance videos with UNIQLO clothing.
We named it UNIQLOCK. As a 100% UNIQLO branded widget, this automatically became a tool
to connect UNIQLO and the world's bloggers.
The Launch And Execution:
Then we launched the UNIQLOCK site to start distributing the blog widget.
The numerous dance videos and the clock counter appearing seamlessly one after another makes
the viewers eager to see more.
Since the widget plays all-year round, 24/7, the dancers change their outfits according to the season.
The bloggers were motivated by seeing the website’s world map which visualized the expansion
of all of the users.Screensavers and shop installations were also released to enhance
the UNIQLOCK experience, from personal desktops to the UNIQLO stores.
Over 27000 widgets from 76 countries
Over 68 million views from 209 countries (the wedgets + the website)
Over 500 thousand views on You Tube (the audition videos)
Over 175 thousand downloads (the screensavers)
0 >> 619 thousand web pages (google)
(To Date: 10th January, 2008 )
Wednesday, 8 July 2009
GOOD SHEEEEEEEEIT!
About a year ago i was introduced to what is now one of my favourite-EVER TV dramas....THE WIRE. It has recently become more popular and well-known as it has moved from a niche audience on SKY, to the mainstream audience of BBC 2. I found it highly addictive and incredibly watchable...watching the first three series in about a month, which equated to roughly over 30 hours of viewing!!
The 5 season show is centered around the police and their ongoing efforts to curtail drug crime and its spin-off problems in the city of Baltimore, Maryland, USA. The creator of the show David Simon describes the show as "really about the American city, and about how we live together. It's about how institutions have an effect on individuals, and how whether you're a cop, a longshoreman, a drug dealer, a politician, a judge or a lawyer, you are ultimately compromised and must contend with whatever institution you've committed to."
The style of the show does not make it easy for the viewer to just drop back in at any time. Much like The West Wing, one must watch and listen extremely carefully throughout. Missing even one minute could lead to missing one chunk of information vital to the storyline. The verbal language used throughout, introduced in the first series is new to us and therefore takes time to get used to. The way shared vocabularies define groups and structure worlds is shown through the language also.
The realistic and gritty script writing is a key part to the success of the show. The creator of the show spent a year with the Balitmore police, driving around in the cop cars to gather hands on research. The realism and authenticity are enhanced with the casting of real life gangsters, policeman and politicians into the roles that they have lived in real life. In fact, many of the former criminals who act on the show were previously arrested by the real-life cops who also act on the show.
The structure of the show becomes more and more complicated as the series go on. More characters are introduced throughout and hardly any of the previous cast leave.
The theme song to the series is "Way Down in the Hole". It is a gospel/blues, inspired song, where in each season a different recording and style of it against a different opening sequence is played. This small detail is something I look forward to at the beginning of each series.
One of my favourite characters in the show is Clay Davis, who is a corrupt Maryland State Senetor with a reputation for pocketing bribes. I find his elongated manner of cursing “sheeeeeeeeeit” very comical… you can see an example of this in the link below.
The key elements of the show including the gritty and authentic dialogue and verbal language, authentic and realistic storylines, ultra-realistic characters and complexity of stories, are designed to draw the viewer in and make you really live and breath the drama. If you haven’t seen it yet, I really recommend you do…it really is some GOOD SHEEEEEEEIIT!!
Saturday, 4 July 2009
Hitting The Right Note
D andAD New Blood Exhibition
On 2nd July I was invited to attend the D and AD New Blood Exhibition, where my nominated work for the D and AD Student Awards 09 was being displayed. The exhibition was held in the Olympia National Hall, London. It showcases graduate talent to people of the design and advertising industry.
I really enjoyed walking around the show and seeing the variety of work show cased from the different creative courses offered at the different universities both up and down the country and internationally. From our Uni (Leeds) choosing a variety of briefs for our Graphic Design Course Module, set by D and AD, I was interested to see how other students had responded and their different ideas to these, compared to work of fellow colleges at my Uni.
To create awareness of the event, a campaign titled "Il be there" included photographic posters of leading characters within the design and advertising industry (including Neville Brody). These were sent out to students and creative industries, to encourage them to give their word to attend, upload their own photo and leave a comment for others to read. This selection of photos were commissioned by LBi. They are slightly tongue in cheek, but mainly tried to focus and stress the point that the students will be the most important people who will be at the event.
To the right is a response to a brief, where you had to only use typography to create a series of cover designs for Faber and Faber Film's range of books. For me this concept was maybe an obvious and straight-forward one, but one i feel had been executed well and given strength by its exhibition design and structure.
Below is a response to the Crisis sponsored brief, where you were asked to create an innovative piece of direct mail that raises public awareness of homelessness and the work of the homeless charity Crisis. The target audience was huge, 300 million to be precise! Most charity direct mail is guiltily chucked away and sometimes even before the recipient has bothered to open it, due to recognising early enough that it was something that would possibly want your help and your money. I think this execution where the main information is concealed within a ordinary-everyday wallet, is a clever way to get people to be intrigued about who's wallet has just been posted through there door or 'what is inside this wallet?' to open it up and read what is in inside.